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Key KPIs Every Trade Credit Analyst Should Monitor

Current Ratio / Quick Ratio

The current ratio is one of the most widely used measures of short‑term liquidity. It evaluates how many times a company’s current assets can cover its current liabilities. Current assets typically include cash, accounts receivable, inventory, prepaid assets, and other items expected to be converted to cash within one year. Key current liabilities include accounts payable, short‑term debt, and notes payable.

The quick ratio provides a more conservative view of liquidity by excluding inventory, an asset that often converts to cash more slowly. Some analysts also exclude prepaid assets due to their limited conversion value.

Both ratios should ideally exceed 1.5x, with the strongest profiles often falling between 1.5x and 3x. Ratios below 1.0x typically warrant deeper review.

EBITDA to Interest Expense Ratio

EBITDA to interest expense is one of the key components of evaluating a company’s credit worthiness by examining its liquidity and its ability to service its debt load. When analyzing a company’s EBITDA to interest expense, you would like to see a ratio well above 2x, meaning the company generates more than enough income to manage payments on its loan. A ratio below 1.5x indicates weaker debt service and should be investigated further. A low ratio indicates the company may have trouble making payments on its loan or may even have cash flow issues.

Debt to EBITDA Ratio

This ratio is a simple calculation that measures a company’s financial leverage. It is commonly used by credit professionals and credit rating agencies to determine the probability of a company defaulting on its debt.

This ratio is calculated by taking total debt divided by EBITDA (earnings before interest, taxes, depreciation, and amortization). Total debt is the sum of a company’s funded debt (bank borrowings, term loans, etc.), which are found on the Balance Sheet. EBITDA is calculated using the company’s Income Statement and Cash Flow Statement. Ideally, you would like to see a company’s debt to EBITDA ratio under 2x, reflecting low risk and indicating the company is not overly burdened with debt. Conversely, a debt to EBITDA ratio above 4x generally is considered high risk and indicates the company may have trouble meeting its debt obligations. Companies that report high debt to EBITDA are typically more sensitive to economic deterioration and are at a higher risk for defaults.

Credit Utilization Ratio

Why Trends Matter More Than Single Metrics

Individual KPIs provide useful snapshots, but trend analysis is essential. It’s important to note that a deteriorating trend in several KPIs often matters more than a single weak ratio.

When combined with qualitative judgment, these KPIs enable credit analysts to make informed, forward‑looking decisions that protect accounts receivable while supporting responsible growth.

Disclaimer: WTW hopes you found the general information provided here informative and helpful. The information contained herein is not intended to constitute legal or other professional advice and should not be relied upon in lieu of consultation with your own legal advisors. In the event you would like more information regarding your insurance coverage, please do not hesitate to reach out to us. In North America, WTW offers insurance products through licensed entities, including Willis Towers Watson Northeast, Inc. (in the United States) and Willis Canada Inc. (in Canada).

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